Survival in today’s tough retail climate is all about innovation and creating customer satisfaction. One of the principal tools available to the dollar store retailer is the store display merchandising. How and where displays are set up, how well the sales team understands their design and the quality of the display’s “look” will determine how effective they are. Presentation is just as important in the dollar store business as it is in other retail categories.
In-store merchandising is no longer a commodities-driven method of organizing a product at retail, but rather the last stage of a comprehensive and integrated marketing plan. When the shopper enters the store for the first time, she is subconsciously making a mental evaluation of several factors, and the focal point is the display. A well-thought-out display generates more customer traffic, creates repeat business and increases the average purchase size – all leading to increased sales.
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