Summer is almost here, and it’s time to order wholesale Summer merchandise for your store. As you begin planning what to buy, take time to consider exactly what a Summer item is. Look at the different sections of your store and ask yourself if you need to add some Summer seasonal merchandise.
The toy section is an easy and obvious place to start. Think of everything kids like to do outside when the weather is warm, and you’ll find lots of items to fill their needs. Water toys, like squirt guns, beach toys, water balloons, and splash balls are great sellers in the summertime. Outdoor sport items are also good sellers, especially if they’re inexpensive. Consider baseball bats, badminton rackets, and all types of balls.
Next, take a look at your houseware section and consider adding Summer items. What kind of items? The freezer popsicle mold in the picture above is a great start. Kids love making their own popsicles. Also take a look at picnic and barbecue items (tablecloths, food containers, spatulas, plastic tableware, grill brushes, toothpick dispensers, barbecue tongs, etc.) Sturdy plastic cups and plates also do well in the summer, as they are perfect for eating outdoors.
If you have a clothing section, consider adding some hats for the summer. If you don’t have a clothing section, hats are still good sellers, and you should find a place in your store to display them.
Gardening items sell well in the summer. Consider adding basic gardening hand tools and gloves to your product mix. Inexpensive pots, sprinklers and hose nozzles also sell well.
Finally, look around your community and see what people like to do in the summer. Then look in your store and see what can be added. Don’t just take a quck glance at everything you sell. Walk through every aisle of your store and look at everything, and try to think like a customer. You will see places to add summer items, and once you do, it will boost your profits and make your store more popular.