Getting Your Retail Store Ready For Christmas Shoppers
Christmas shopping season has begun. What can you do to boost your store’s sales this holiday season? Of course, we’re going to recommend that you buy wholesale Christmas merchandise from us (We have more wholesale Christmas items this year than ever before), but there are other things you can do as well.
Start out by looking at your store and imagining you are a shopper getting ready for Christmas. What are you looking to buy? If you’re like most people, you have a few very specific needs and a lot of vague ideas. This makes you especially susceptible to impulse items. You may go to a discount store looking for Christmas wrapping paper, and as you walk through the store you see Christmas stockings for the kids, clear tape to use when wrapping presents, small inexpensive toys to put in the stockings, an As Seen On TV item to give to your weird uncle who already has everything, a mini LED flashlight for your mom to keep in her car for emergencies, socks and underwear for the kids.
As you can see, getting ready for Christmas doesn’t just mean stocking christmas items. Retail shoppers are also looking for gifts of all sizes and prices during the holiday season. If you have a lot of great gift items way in the back of your store, and all of your Christmas decorations and wrapping paper in the front of the store, will your customer make it to the back of the store or not? Consider creating displays of great gift items and placing them in the front of the store along with your Christmas items. Christmas shoppers are often in a hurry, but they will grab an impulse item if it is easy to find and it fits their Christmas gift giving needs.
Letting people know you have Christmas items is also very important. You should have signs outside the store advertising Christmas items as well as displays inside the store. If you want to go the extra mile by dressing your employees up as elves, we have 794 elf costumes to sell, item number AR004, which we bought as a closeout. We’re wholesaling them for $2.75 and the minimum order is 24. If you’re not into elves, we have hundreds of other low-priced wholesale Christmas items, which you can see on our webstie by clicking here.
Getting yourself and your employees into the Christmas spirit is very important. Holiday shoppers can be stressed out and rude, and it is important for a retailer to maintain a friendly, calm demeanor with everyone visiting their store. As a manager, it’s up to you to communicate this to your employees and keep them motivated enough to make your customers feel welcome. Customer service is a difficult job to do well, but it makes a huge difference.
Take some time today to look at your store and objectively ask yourself if you’re ready for Christmas shoppers. You’ll find areas for improvement, and you will be able to improve your store and boost your profits.
Kole imports wishes you a happy and profitable holiday season.