Retail Store Product Placement Ideas: How To Create A Best Selling Item

Retail Store Product Placement Ideas: How To Create A Best Selling Item

As anyone with retail managing experience will tell you, selling products is a matter of smart commerce, and not luck. Moving inventory is more a function of how you offer your products than what products you offer. Consequently, it’s important to keep a few things in mind when you are designing or redesigning your store:

Let It Flow
How your store is laid out is intrinsic to creating good flow within so you can direct people to the places you want them to see. In other words, think about how you want visitors to move in your store and how you will get them to see everything you offer. One important tenet of retail store design is getting people to the back of your store. This requires them to pass many items along the way, which increases the likelihood they will buy more items. The best way to encourage this flow is to sprinkle popular, best-selling items around the store, including at the back.

Keep it on the Level
Placing items at eye level is another important part of the approach of designing and laying out a retail store. Naturally, though, you must also remember whom you are marketing to. So, for instance, if you are looking to find a place for a makeup set, you’ll want to consider the height of the majority of adults who will shop for that item. The same goes for children’s toys and items, as everyone has a different eye level.

Take a Walk
While offering as many items as possible would seem to increase your chances of selling success, the opposite can sometimes be true. Consequently, you’ll want to make sure there is plenty of space for people to walk, turn around, and truly see everything your store offers.

Display Time
Display cases are another great way to highlight or draw extra attention to particular items. Have some amazing pieces you feel don’t get enough eyeballs on them? Put them in a display case, and they will attract people immediately. Display cases are also great locations for specialty, sale, or seasonal items. No matter what is in them, they will make people feel that they are extraordinary and worthy of their attention.

Ultimately, it’s important to not overlook the importance of a strategy within your store to sell your inventory. Sure, having great merchandise is key, but so is being smart about making sure your visitors see every item in your retail space.

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