The Treasure Hunt Is On
Posted in Buying Tips on June 22nd, 2009 by brian – Be the first to commentIt has been said that there are three keys to success in the dollar store business. The first two are well known: sell extreme value and have a convenient location. But what about the third? This element is sometimes overlooked, but it is the most controllable of the three and plays a vital role.
We’re talking about the treasure hunt experience, that intangible ‘fun factor’ that keeps customers coming back for more. Ask a customer what it is they’re looking for and they probably wouldn’t be able to say. But successful retailers understand very well just how important this part of the business is. read more »